Our trip to the Den

The deal: The sisters asked for $150,000 in exchange for an 18% equity stake, valuing the company at $833,000. The goal was to create a strategic partnership with a dragon, spread the word about the product and use the money for marketing and distribution. Kevin O’Leary offered the $150,000 but wanted 50% of the business, pointing out that they have a big challenge ahead educating consumers about the benefits of Camelina oil. Find out how it all went down:

View the clip on CBC


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